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The American Collegiate Retailing Association (ACRA) is  a professional organization whose membership is composed of educators of four-year institutions that have retail programs or retail courses from these disciplines: business schools, liberal arts, economics, human ecology, textiles, design, and apparel. The members of ACRA believe in our organization's mission statement that the purpose of ACRA is to foster quality retail education at four year college and graduate schools. It has important commitments to the teaching of retail, retail research, and the administration of academic retail programs. In addition, the following organizational goals have also been established through the exchange of information and development of professionally related activities among our members. With those goals being to strengthen the retailing curriculum offered by participating schools and colleges, by maintaining and elevating the standards of education among all of those that offer courses in retailing and to promote retail management as a profession, by the advancement, status and prestige of our discipline through professional and social activities and thus enhancing the professional development of our membership.

To help achieve these goals, ACRA holds one annual conference in the spring and a Triennial conference with the  American Marketing Association (AMA).