Call for Papers: 2027 ACRA/AMA Annual Conference

Submit Here 

We are pleased to announce the Call for Papers for the 2027 Triennial Conference of the American Collegiate Retailing Association (ACRA) and American Marketing Association (AMA), “Seize the Momentum: Advancing Smart, Sustainable Retail with Innovation and Global Collaboration.” The conference will be held April 14–17, 2027, at The Georgia Conference Center & Hotel in Athens, Georgia, hosted by the University of Georgia.

Scholars, educators, students, and industry professionals are encouraged to submit work related to retailing, marketing, fashion merchandising, consumer behavior, digital commerce, supply chain, hospitality, analytics, sustainability, and related fields. Submissions may include competitive full papers, extended abstracts, professional development and special session proposals, workshop proposals, and undergraduate/graduate student colloquium papers. 

Submission Deadline: 11:59 p.m. US EDT, October 31, 2026

Please refer to the attached Call for Papers (CFP) for full submission guidelines, conference tracks, and the submission link.

Highlights:

• Rolling acceptance begins soon — early submission is encouraged to assist with travel and funding planning
• Authors will receive a decision within 4–6 weeks of submission
• We look forward to your submissions and to welcoming you to the UGA Athens Campus in April 2027! 
• For more information, visit the ACRA conference website or contact the conference chairs, Dr. Jewon Lyu at jewon.lyu@uga.edu and Dr. Jinjie Chen at chen.j@uga.edu