Conference Proceedings:

2025 (2025 Proceeding DOI will be available soon)

2024

2022

2020

Example Citation for Proceedings:

Zondag, M., Baanrud, A., Leingpibul, D., and Zwanka, R. (2022). "The macro impact of micro influencers: An exploratory study of trans-parasocial relationships between micro social media influencers, followers, online experieinces, and consumers' purchase decision-making", in The American Collegiate Retailing Association (Eds.), American Collegiate Retailing Association (ACRA) 2022 Conference Proceedings, pp.10-14, available at: https://cdn.ymaws.com/acraretail.org/resource/resmgr/conference_materials/2022_acra_proceedings.pdf (accessed 15 Aug 2022).